Our Story

Why We Started KinCare Connect

As a Nigerian single mother navigating the UK childcare system, I faced a challenge that many African families experience: finding childcare that reflected my cultural values, language, and parenting philosophy.

I spent weeks scrolling through generic platforms that offered no way to filter by language, culture, or shared values. I interviewed dozens of childminders, many wonderful, but none who shared my background or understood the nuances of raising a child in the African diaspora.

That's when it became clear: there was a gap in the market, and more importantly, a gap in the community's access to culturally-aligned childcare. KinCare Connect exists to fill that gap.

Our Mission

To empower African diaspora families with culturally-matched, trustworthy childcare — and to help childminders build thriving businesses within their communities.

Our Values

🤝 Community First

We build for real families, by someone who lives the reality.

🔒 Trust & Safety

Every provider is verified. Safety is non-negotiable.

🌍 Culturally Conscious

Culture isn't a filter. It's the foundation.

The Team

KinCare Connect is founded and led by Lubna [Surname], an MSc holder in International Business with over 5 years of experience in school administration and community engagement in the UK. She is supported by a growing network of advisors in childcare, tech, and African diaspora communities.

Get In Touch

Have a question? We'd love to hear from you. Get in touch using the form below or email us directly.

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Location

Birmingham, United Kingdom